Watch the new Layar 2011 video at
http://www.youtube.com/watch?v=HW9gU_4AUCA
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http://www.layar.com
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The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers ... More
Watch the new Layar 2011 video at
http://www.youtube.com/watch?v
=HW9gU_4AUCA
------------------------------
--------------
http://www.layar.com
------------------------------
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The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmobile.com. Less
Added Jun 15, 2009
Channel Tech
Duration 2:8 | views 1453252
Local Comments 0
Youtube Comments 413
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Tags ar augmented reality sprx sprxmobile mobile android hyves funda tempo team ing wegwijzer unive zekur
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Local Comments (0)
Youtube Comments (413)
sarupng Says:
May 14, 2012 - Anyone mind to tell me what phone used in the video?
supaamu Says:
May 13, 2012 - I can't wait for Augmented Reality to become mainstream ! If you like Augmented Reality, answer this survey and give your thoughts with less than 40 mouse-clicks ! Add this to goo .gl : zB49J
Gorgeny5 Says:
Apr 9, 2012 - Do you need wifi for it?
moisegrld Says:
Mar 16, 2012 - you don't say
sutlerblvzen6934 Says:
Mar 1, 2012 - Limited iPhone4! Invite your friends and earn social rewards! oBFh 27go.info
wyzyrddrummer Says:
Feb 23, 2012 - I love Amsterdam, such a beautiful city in every respect.
tuliouel Says:
Feb 6, 2012 - Esse app fica pegando a localização geográfica, assim como o IMEI do aparelho, principalmente nas ocasiões em que alguns (outros) aplicativos são instalados ou atualizados. Tudo isso sem que o usuário permita ou perceba. Percebi isso porque instalei o LBE Privacy Guard e detectei isso. Que FIQUE CLARO que isso tudo acontece SEM QUE o app esteja aberto ou funcionando. Isso tudo ocorre à surdina. Sem ordem do usuário. O app abre sozinho e faz isso sem avisar, e sem que ele esteja sendo usado!
fbiseyal Says:
Jan 26, 2012 - They really had those phones just two and a half years ago?
endestew Says:
Jan 25, 2012 - Austrian accent.
Skinnyoompalumpa Says:
Jan 21, 2012 - one step closer to river of gods
savcob Says:
Jan 13, 2012 - Do I still need the eyes and the brain..just asking..
enarolloyd49g Says:
Dec 20, 2011 - I am around the odd portion of Youtube once again.
mdmarketingdigital Says:
Dec 8, 2011 - Redondos de Ricotta say: "Future has arrived" And it did. Great work, from Argentina @MD Marketing Digital
Edgarssprogis Says:
Dec 4, 2011 - I used to use gps like you but then I got an layar in my knee
myestatedealdotcom Says:
Nov 30, 2011 - People are always looking to make changes to their homes to sell and why not have more savings when selling your property?? One thing everyone is looking for is a place to buy and If your buying why not try a new revolutionary system that helps you get a rebate on any property you buy which can cover your closing costs and still have more in your pocket!!! click on my link to find our website!!!
nemostert Says:
Nov 27, 2011 - thumbs up for amsterdam!!!!
RavenKL20 Says:
Nov 16, 2011 - How do I take this crap off my phone????
p1zzaman Says:
Nov 11, 2011 - I never asked for this
kooabaChannel Says:
Nov 8, 2011 - check out: kooaba déjà vu. its an iPhone camera app with image recognition!!!
coolbrandon92 Says:
Nov 3, 2011 - whats the name of the song in this video?
jacf1020 Says:
Oct 27, 2011 - mmm..who knows! but a couple of years ago I went to Toronto and they have some binoculars at the top of the CN Tower that do this with pretty much every building you point at.
jonathanvarghese Says:
Oct 23, 2011 - it doesnt work on my phone
infuvts Says:
Oct 12, 2011 - sorry, the app sucks, it can be much better. It looks like the loadrunner of computer games. Seriously, I know its hard, that AR is new, but unless you make it cool, its not going to be a big hit. And AR on mobile phones, really ? Who walks around holding his phone and shooting ahead ? Screw the idea, make AR glasses, the only thing that would really work with AR