Myths are a common part of our lives. No matter what you are dealing with, there would always be certain myths associated with it. People tend to believe these myths so religiously that they continue to persist in the world. And the online world is no exception.
In the field of web design and development, you’d find a majority of myths. These myths affect the beginners and novices the most since they are usually not familiar with the industry standards and other aspects. The last thing you want to do is fall behind because you aren’t implementing popular trends.
Myth 1: The Homepage Is The Most Important Part Of Your Site
Did you know that over 60% of the visitors to your site would like you to share your business’ contact details on the homepage? Moreover, close to 45% will leave your site if they don’t find the contact information they are seeking.
In some cases, visitors land on a product page or a landing page rather than the homepage of your website. This situation is prevalent when they click on a banner or link to reach your site. The growing emphasis on SEO and digital marketing means the inner pages of your website are equally, if not more, accessible than the homepage. Take the example of websites that update content on a regular basis. The homepage is simply a welcome page providing visitors’ access to the inner pages.
Myth 2: You Don’t Need A Mobile Version Of Your Site
There are still a number of webmasters that do not consider responsiveness an important aspect. Mobile basically involves tablets, smartphones and netbooks that account for more than 35% of the traffic.
Myth busted: As a matter of fact, more than 40% of web users use their smartphones and tablets more than desktops or laptops. In addition, Google has also started considering responsiveness as an important factor while indexing websites. You do need a mobile-friendly version of your website to avoid missing a lot of potential customers. Make sure you always hire a web agency that makes your website responsive rather than dead and buried
Myth 3: All The Action Is ‘Above The Fold’
Perhaps the most absurd of all web design myths is that people don’t like scrolling down a web page. This reason is why over 60% of Fortune 500 websites have content above the fold. The average loading time for these websites is more than six seconds.
There may be no direct link between the two statistics above. But there is no doubt that visitors are unlikely to spend that much time waiting for a website to load. Close to 50% of internet users expect the average site to load within a couple of seconds. This part is where the importance of good user experience comes into the picture. People don’t mind scrolling down or even viewing multiple pages to find the desired information. Hence, you don’t have to cram everything above the fold.
The main consideration here is that you cannot compromise user experience. Your website has to be accessible, aesthetically appealing, and at the same time, load quickly. Combine all these factors and you can get the results you are seeking from your website design.
Myth 4: Design is all about making website attractive
Most of the designer takes web design as decoration. They think the main goal of web design is to make a website attractive. Yet, the design should focus more on something how it works rather than the appearance.
Design is more about form and function. Indeed, the main aim of the design is to solve the issue effectively. It is based on the expectation of users from the online solution. Also, the tool of the designer is more than just colors, and typography. It also contains user research, prototyping, testing, user experience, navigation, and many others.
Myth 5: You Can Design a Site Now and Make it Accessible Later
It may seem like you can design your website however you want, launch it, and just come back to it later to make it accessible.
But when you take a step back and think about, this is counterintuitive and just doesn’t make sense. After all, the way you make a website accessible is to design it to be usable for everyone.
If you design a site and push it live, and then come back to make it accessible, you’re essentially redesigning your entire website. On top of that during the time that you’re redesigning your site for accessibility, people are visiting it and possibly running into barriers as a result of it’s inaccessibility.
Accessibility matters more now than it ever has. If you want to take the right approach, meet the public’s expectations, and conform to the laws in place regarding site accessibility, you’ll have accessibility in mind the entire time you design your site.
And this approach should follow you long after your site goes live and you continue to add content to your website.