Why Video Should Be a Part of Your Marketing Plan

Video has come a long way from the heyday of cat videos on YouTube. Now, video is a presence in our day-to-day life as we hop from a phone screen to a computer screen to a TV screen. And what’s waiting for us on these devices? Videos from our favorite brands and creators. 

Savvy marketers have projected the video boom for years. 

According to a recent study by Wyzowl, 85% of businesses use video as part of their marketing strategy and 92% say it’s crucial. 

The data is clear: video content is paramount, and consumers want more from their favorite brands, which leads us to your business.

Video marketing is vital for growing a business, connecting to your audience, and spreading brand awareness online. In this guide, you’ll learn why videos are the most popular content online and how you can get in on the action.

What Makes Videos So Relevant? 

Videos are a highly engaging medium that’s easier to digest. Research shows that viewers remember 95% of information from a video versus 10% of information from reading text. No wonder everyone likes video! 

Videos are also super entertaining. As marketers, we can harness this video stardust and sprinkle it across our marketing campaigns.

Caption: Source: Oberlo

Whether you need polished product videos, want to highlight your services, company, or staff, or to build your social media community — videos are vital.

Fortunately, videos are now one of the most accessible formats to produce with free video templates and software like PosterMyWall at your fingertips. 

You also have the means to create a video right in your pocket. Just pick up your smartphone and hit the record button. 

With low investment costs and the potential for massive growth, it’s time to get serious about video marketing.

Why Your Business Needs Video Content

Bottom line: videos are entertaining. Why is that beneficial to marketers? Because if you strategically craft videos tailored to your audience, you can persuade them to action. 

How does increasing your website’s conversion rate by 80% sound? Pretty good, right? Well, all you’ve got to do is add a video to your site’s landing page.

But making a video is the tricky part. It can be an expensive and time-consuming process if you think about it. 

Constraints of Video Marketing

Despite the accessibility of free video templates and online software, many are still on the fence about it. Surely creating videos requires time, funds, and expertise that many marketers don’t have. Years ago, you’d have to hire a videographer, production team, editor, art director, and crew to create a branded video.

Now? There are ample resources that make creating videos quick and easy. With PosterMyWall’s video templates, all your video content needs are covered in one place, including promotional video content, advertisements, restaurant videos, event promos, and more!

Choose from thousands of marketing video templates and customize them with your branding colors, fonts, and text. With tools like this ready for you, nothing is standing in the way of reaching your audience with high-quality video content.

Now that we’ve established why you need video content in your marketing plan, let’s move on to the how. With the following video content strategies, you’ll see that incorporating video in your marketing campaign is easier then what it seems. 

Tailor Content To Your Target Audience

In marketing, we talk a lot about target audiences. That’s because they are the people who benefit the most from your brand, and that’s why you target them. With video content, you want to ensure every video resonates with your ideal customers. 

If your audience is actively engaged in politics and social issues, create informational videos about how to get involved like Ben & Jerry’s. Your target audience directs your brand messaging, and video content is part of your messaging, so stay consistent across all channels.

Create Videos For Different Platforms

So many platforms, so little time! Just because there are multiple social platforms doesn’t mean you have to create video content for every single one. Instead, focus on the platforms most conducive to videos, like YouTube, Instagram, or Facebook. 

Mix Up Your Video Content

There are highly produced brand videos, and then there are raw, unpolished videos. You’ll want to produce some high-quality branded videos. However, not all videos need to be an investment. Mix it up by sharing behind the scenes or testimonials that don’t require any funds. It costs you nothing to go Live on Facebook and have a Q&A with your audience. 

As it turns out, people engage more with Live videos anyway and are more likely to watch your content over 10-20x longer, according to Forrester.

Track Analytics and Engagement Data

Let’s say users interact the most with your video tutorials. Then you’ll likely want to ramp up your tutorial content, right? Engagement data is critical for understanding what your audience wants. Pay attention to your analytics so that you can tailor content that your audience will engage and interact with.

Do viewers make it to the end of your videos? If not, try shortening the video length. The more insight you garner from your video content, the better you can deliver the content your audience wants.

Time To Roll The Camera

To sum up, video marketing is an effective strategy to engage your audience, attract new customers, and promote your brand online. 

With more people tuning in to watch video content daily, you gain access to a massive digital auditorium. Once you capture their attention, they’re more likely to take action. 

Our app, Design Wizard, would make a great addition to this post. Design Wizard is a really unique content creation tool. It includes easy-to-use image and video editors, premium template libraries, and a free stock image and video website. Marketing just got easy. (And cheap!)

There’s a myriad of online video templates a mouse-click away, and with a smartphone in your pocket, you’ve got everything you need to succeed. It’s time to roll the camera, give your message traction, and bring much-deserved attention to your brand!