POTOMAC TRIANGLE – FUTURE THINKING NOW
- Define your brand identity. What are your company’s values? What do you want your brand to represent? What kind of emotions do you want to evoke in your customers? Once you have a clear understanding of your brand identity, you can start to develop a logo that reflects those values.
- Research competitor logos. What are the logos of your competitors like? What do you like and dislike about them? What can you learn from them? By understanding the logos of your competitors, you can avoid making the same mistakes and come up with a logo that is more unique and memorable.
- Brainstorm ideas and sketches. Once you have a good understanding of your brand identity and have researched competitor logos, it’s time to start brainstorming ideas for your logo. Don’t be afraid to experiment and try different things. The more ideas you have, the better.
- Create a moodboard. A moodboard is a collection of images, colors, and textures that inspire you. It can be a helpful tool for narrowing down your ideas and getting a better sense of the visual direction you want to take your logo.
- Choose a design style. There are many different design styles to choose from, such as minimalist, classic, modern, or playful. The style you choose should reflect your brand identity and the emotions you want to evoke in your customers.
- Find the right type of logo. There are three main types of logos: wordmarks, iconmarks, and combination marks. A wordmark is a logo that is made up of only text. An iconmark is a logo that is made up of only an image. A combination mark is a logo that is made up of both text and an image. The type of logo you choose will depend on your brand identity and the message you want to convey.
